WeDo offer Invoice finance and back office support for the recruitment industry. We were asked to create a name and brand that stood out from their competitors. WeDo have a range of services which takes the boring day-to-day work off the hands of their clients. The name and brand identity was created to reflect this.
Meet Barry the Bee
After the initial brand proposal, we were commissioned to create a video to explain the services offered by WeDo. The client proposed using a bee character to represent the candidates or 'worker bees' hired by recruitement companies. From storybording and character development, we brought Barry to life through an animated short.
View the video below.