The Showroom is an independent Sheffield cinema showing mainstream, art house and cult films. We were approached to create an adaptable sub-brand within the existing Showroom brand which would appeal to younger demographics.
We created a brand identity and system that could be easily adopted by the Showroom in-house design team. A master pattern was created based on the old fashioned film countdown, which inspires the brand identity and parts of the pattern can be highlighted and deleted as required and used as a container for sales messages.
“Since the brand launch, the Showroom has had almost 3000 new CINE 26 sign-ups in less than 6 months which represents approximately quarter of the active customer database.
The branding has been used on billboard posters, in print and on social media.
We love the poster and branding designs by Such & Such.”
Managing Manager - Showroom Cinema